The power of color in Visual storytelling, The power of color in visual storytelling
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Praise for
IF IT’S PURPLE, SOMEONE’S GONNA DIE
Patti Bellantoni’s
If It’s Purple, Someone’s Gonna Die
has given us a highly entertaining
exploration of the world of color and its impact on our emotions. Told through
a careful analysis of motion pictures that have used color to enhance or define
their characters or dramatic needs, we are given a lively and insightful view of our
reactions to the film experience.
Leading us gently but firmly through places we may have taken for granted, we
find revelations that can be of real help to readers who use color to shape emotional
responses to concepts, as well as physical environments. We can never again take
the world of color for granted.
—Robert Boyle, four-time Oscar-nominated Production Designer:
North by Northwest, The Birds, The Thomas Crown Affair, Fiddler on the Roof.
A wonderful idea and very impressive! Patti’s book shows the importance of color in
developing both character and story.
—Henry Bumstead, two-time Oscar-winning Production Designer:
To Kill a Mockingbird, The Sting, Unforgiven, Mystic River.
We see color—Patti Bellantoni
feels
color. She is passionate about how we (the audi-
ence) are affected by the use of color as an emotion in film. This book pulls me back
into my favorite films and helps me look at them in a new way. The book is a first of
its kind and a great asset for our students on the impact of cinematography and
production design.
—Judy Irola, ASC, Head of Cinematography, USC School of Cinema-Television
Bellantoni’s evidence is confident and her examples are authoritative. Like Robert
McKee’s Story Seminars, hers is a breakthrough concept.
There comes a point, as Bellantoni spins example after example, where it all sud-
denly clicks—the use of color in motion pictures is not just a happy coincidence, but
a conscious artistic choice that wafts with concrete meaning through all of the film’s
language. Unconscious and primitive in many respects, conscious and sophisticated
in many more, the use and choice of color in motion pictures depends on the film-
maker’s instinct and intellect—the pillars of all great art.
No one can ever look at moving pictures the same way after steeping themselves
in this excellent book of discovery.
—Sam L. Grogg, Ph.D., Dean, AFI Conservatory
Color remains one of the filmmaker’s greatest assets—and opportunities. With the
new arsenal of digital tools available, the range of options for color has grown dra-
matically in the last three years. For filmmakers, Patti Bellantoni’s new book is a great
resource for what is now possible.
—Robert Hoffman,
Vice President, Marketing, Technicolor Entertainment Services
Patti Bellantoni has opened our eyes to the power of color in our lives. Her book is
an invaluable resource not only for film professionals but also for artists, writers,
designers, psychologists, educators, healers, and all who seek a deeper understand-
ing of visual experience.
—Judith Searle, Author,
The Literary Enneagram: Characters from the Inside Out
A fascinating exploration of how color affects our emotional perception of the world.
Although Patti primarily discusses the impact of color in film, her book is an indis-
pensable resource for all visual artists.
—Ralph Funicello, Tony Award nominated Set Designer,
Don Powell Chair in Set Design, San Diego State University
Patti does a wonderful job of dissecting color and its presence in film. She makes us
aware of the visual path in our brain and how a film touches us. This is a critical
concept as we contemplate the digital medium in filmmaking!
—Beverly Wood Holt, Executive Vice President,
Technologies & Client Relations, Deluxe Laboratories
IF IT’S PURPLE,
SOMEONE’S GONNA DIE
About the Cover
Why the image from
Chicago
?
There is something about the presence of deep purple
while singers sing and dancers dance that makes the
message more serious. Rich purple is not only associated
with death and delusion, it is perceived as having weight.
Underneath all the singing and dancing, there is killing
going on.
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